Who should join this course?

Marketers, SEO professionals, content creators, founders, and anyone wanting to boost brand visibility in AI-driven search results.

Is this AEO course free?

Yes. It’s a 100% free 7-day training with lessons, tools, templates, and a certificate of completion.

How is AEO different from SEO?

SEO focuses on Google rankings, while GEO focuses on AI citations in platforms like ChatGPT, Gemini, and Perplexity.

Do I need technical or SEO experience?

No. This course is beginner-friendly and requires no coding or advanced SEO knowledge.

Will I learn how to get cited in ChatGPT and Perplexity?

Yes. You’ll learn proven strategies to make your content AI-friendly and increase citations across generative engines.

Will I receive a certificate?

Yes! After completing each course, you’ll get a free certificate of completion to showcase your AI visibility expertise.

How much time do I need daily?

Just 30–45 minutes per day to watch lessons, apply strategies, and practice GEO techniques.

Is AEO the future of search in 2025?

Yes. AI-powered answer engines are redefining search visibility, and AEO ensures your content stays discoverable and cited.

How do I enroll in the AEO course?

Click the “Enroll Now” button on this page, sign up for free, and start learning instantly. You’ll get lifetime access to all lessons, tools, and updates.

Answer Engine Optimization (AEO) Course

Master the strategies to get your brand discovered in Google AI Overviews, Perplexity AI, ChatGPT, and other answer-driven platforms.

Answer Engine Optimization (AEO) focuses on making your content the go-to source for AI-generated answers by targeting direct, concise, and structured responses that answer user queries instantly. In this intensive 7-day course, you’ll learn how to optimize for answer engines, leverage structured data, and adapt your content strategy to win visibility where AI decides which answers matter most.

4.7

Average Rating

7 Days

Course Duration

4000+

Learners

Enroll Now$249Free

What You Will Learn!

A complete pathway to GEO mastery covering expertise, training, certification, and career opportunities. I

Industry Expertise

Learn directly from experts who have pioneered AEO, GEO, and LLM SEO frameworks for today’s most influential digital brands.

Comprehensive Curriculum

Master every aspect of AEO, from query intent to advanced optimization tactics designed for ChatGPT, Perplexity, and Google AI.

Practical Training

Build expertise through real-world projects, immersive case studies, and hands-on exercises designed to make you career- and client-ready.

Industry Connections

Build strong networks with peers, mentors, and professionals leading the transformation of AI-powered search and discovery.

Recognized Certifications

Earn a professional certification that validates your authority and strengthens your credibility in competitive digital markets.

Paid Internship Opportunity

Clear our interview round and secure a paid internship that provides real-world, career-enhancing industry experience.

GEO is not the future of digital marketing—it's the present. Those who master it now will have an insurmountable advantage over people who adopt a wait and watch approach.

Avinash Tripathi, Co-founder AI Monitor

Welcome to the
Answer-First Era

In today’s digital landscape, users expect instant, direct answers, not long lists of blue links. Platforms like Google AI Overviews, Perplexity AI, and ChatGPT are transforming how people discover information. These Answer Engines don’t just rank pages; they generate responses that aim to fully solve user queries.

Why Traditional SEO Falls Short in 2025

Built for Clicks, Not Answers

SEO was made to climb Google and earn clicks, but AI engines broke the rules.

Answer Engines Change the Game

ChatGPT, Perplexity, and Google AI skip links and give instant, direct answers.

Rankings ≠ Visibility

Even #1 on Google can vanish in AI results. Tags and links don’t earn citations.

The New Standard: AEO

AI favors structured, rich, reusable content. Answer Engine Optimization wins.

What is Answer Engine Optimization (AEO)?

Answer Engine Optimization (AEO) is the practice of designing and structuring content specifically to be discovered, cited, and used by AI-powered answer platforms like Google AI Overviews, ChatGPT, and Perplexity AI. Unlike traditional SEO, which aims to rank web pages for clicks, AEO focuses on being the source that AI systems reference when generating answers.

7-Day Answer Engine Optimization Course Structure

Day 1 : Introduction to AEO & Answer Engines

Theme: Understanding the Search Shift

What will you Learn:

Why AEO matters in the era of zero-click AI search
Differences between traditional search engines and LLMs
The anatomy of AI-generated answers

By the End of Day 1, You’ll Be Able To:

Define AEO and its role in digital marketing
Articulate how generative engines like ChatGPT source content
Identify where your current SEO efforts fall short for AI visibility

Day 2: Types of Generative Engines

Theme: Know the Platforms You’re Optimizing For

What will you Learn:

Overview of leading engines: ChatGPT, Gemini, Claude, Perplexity
How each engine differs in citation behavior and content sourcing
The growing role of APIs and retrieval-augmented generation (RAG)

By the End of Day 2, You’ll Be Able To:

Categorize top AI engines by type and capability
Evaluate where your brand appears (or doesn’t) in generative tools

Tools Introduced:

Poe by Quora
Perplexity Labs Search View

Introduction to GEO & Generative Engines

Day 3: SEO vs LLM SEO vs AEO

Theme: Rethinking Optimization for AI

What will you Learn:

What traditional SEO still gets right
Why LLM-SEO is a bridge, not a destination
How AEO rewrites the rules for ranking in generative platforms

By the End of Day 3, You’ll Be Able To:

Differentiate between the three optimization models
Start auditing your content for LLM compatibility

Day 4: Practical AEO Techniques That Work

Theme: Tactics You Can Apply Today

What will you Learn:

Fixing crawlability issues using structured data
Reddit as a citation amplifier for ChatGPT
How to format text for chunk-level retrieval

By the End of Day 4, You’ll Be Able To:

Restructure your pages for AI readability
Surface your content on relevant third-party sources

Tools Introduced:

Screaming Frog for AI-focused audits
Reddit + Perplexity thread tracking

Day 5: Creating Future-Proof Content

Theme: Durable Visibility in AI Search

What will you Learn:

Using data and statistics to enhance content credibility
Evergreen content formats that AIs keep citing
Collaborating with journalists and media outlets for trust signals

By the End of Day 5, You’ll Be Able To:

Produce AI-trusted content with measurable shelf life
Integrate timely relevance and credible sources into AEO-optimized content

Downloads:

AEO-Ready Content Checklist

Day 6: Strategies for Zero-Click Optimization

Theme: Earning Citations Without Links

What will you Learn:

Writing quotable content with embedded statistics and expert quotes
Optimizing for autocomplete prompts and featured answers
Using AI feedback and citation signals to improve visibility

By the End of Day 6, You’ll Be Able To:

Increase your chances of being the cited source in an AI answer
Optimize for prompts before users type them

Day 7: Crafting Your AEO Roadmap

Theme: Execution + Strategy

What will you Learn:

How to build your AEO implementation plan
Evaluating visibility KPIs and AI citation monitoring
Final live Q&A and roadmap presentation

By the End of Day 7, You’ll Be Able To:

Launch a custom, measurable AEO strategy
Access your certificate of completion

Bonus:

AEO Audit Template & Reporting Tools

What You’ll Achieve by the End of This Free, 7-Day Intensive AEO Course

Become a Cited Source in AI Answers

Position your content as an authoritative reference that answer engines like Google AI Overviews, ChatGPT, and Perplexity prefer to cite.

Unlock Emerging AI Visibility Channels

Gain exposure in emerging platforms like Gemini, Claude, and Perplexity—before your competitors catch up.

Future-Proof Your Search Strategy

Adapt to the shift from search to answer engine discovery and stay competitive as SEO evolves into AEO.

Zero-Click and High-Intent Traffic

Reach users directly through AI-generated answers, even when they skip traditional search results.

Track and Improve Your AI Presence

Measure your brand’s visibility and citations across answer engines, and refine your strategy with data-driven AEO tools.

Build an AI-Friendly Brand Language

Craft messaging that resonates with both humans and machines—ensuring your brand is accurately represented across AI platforms.

Turn Learning into Leadership!

Our Generative Engine Certification isn’t just a badge; it’s recognition that you’re ready to shape how brands succeed in the AI-first search era.

Sample certificate for course completion

Meet Your Instructor: Avinash Tripathi

Avinash Tripathi

Founder | AI Search Strategist | 20+ Years in Data & Digital Marketing

HEY, I’m Avinash Tripathi, and I’ve spent over 20 years in data, marketing, and analytics, focusing on AI-powered search and digital strategy.

Here’s what got me fired up: I kept seeing brands misrepresented by AI engines like ChatGPT, including my own startup, which was interpreted in a really bad way. I know exactly how that feels, and it drove me to decode how these platforms actually work so brands, including mine, could finally be seen the way they deserve. That’s also why I went searching for a real solution, not just theories.

Over the years, I’ve helped global brands boost their AI visibility by 300%+ in just 60 days, especially on ChatGPT and Perplexity.

Real talk – I’m here to help you win.

This isn’t just another course, and I’m not here to play guru. I’ve built things from scratch, made mistakes, and turned setbacks into strategies, including teaching brands how to get AI to finally say the right things about them.

I created this space for people like you: curious, ambitious, maybe a little overwhelmed (been there) who want real answers and guidance without fluff.

Whether you’re starting fresh, pivoting, or feeling stuck, you’re not alone. We’ll tackle this together clear direction, actionable insights, and lots of support.

You bring the hunger. I’ll bring the roadmap. Let’s make AI work for your brand, not against it.

Teaching & Coaching Highlights

20+ Years of Experience
5+ Companies Founded
15+ Free Courses Launched
7,000+ Students Impacted
300%+ AI Visibility Gains (ChatGPT, Perplexity)

Global Media Coverage & Recognition:

Indian companies embrace global stage at South Summit 2023

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Virtual study rooms helped Indian students stay focused during the pandemic

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amto.ai selected for the prestigious Alchemist Accelerator, showcasing AI market leadership

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Indian students turned to virtual study rooms for resilience during COVID-19

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PERFECT FOR

Who Should Attend This Answer Engine Optimization (AEO) Course?

This course is Recommended for:

SEO Professionals

Master AEO techniques to dominate AI-driven search platforms like ChatGPT, Gemini, and Google AI Overviews.

Digital Marketers

Gain actionable skills to future-proof your marketing strategy for the AI search era.

Content Strategists

Learn to create AI-optimized content that ranks where answers appear directly.

Whether you manage content for a brand, run your own agency, or want to stay ahead of the curve, this course gives you proven, actionable strategies to ensure your content is seen, cited, and recommended by AI.

Frequently Asked Questions!

What is Answer Engine Optimization (AEO)?
AEO is the process of optimizing content to get cited and surfaced in AI-generated answers on platforms like ChatGPT, Google AI Overviews, Perplexity, and Gemini.
Who should join this course?
Marketers, SEO professionals, content creators, founders, and anyone looking to boost brand visibility in AI-driven answer platforms.
Is this AEO course free?
Yes. It’s a 100% free 7-day training with lessons, tools, templates, and a certificate of completion.
How is AEO different from SEO?
SEO focuses on Google rankings, while AEO focuses on AI citations and being referenced in answer engines like ChatGPT, Gemini, and Perplexity.
Do I need technical or SEO experience?
No. This course is beginner-friendly and requires no coding or advanced SEO knowledge.
Will I learn how to get cited in ChatGPT and Perplexity?
Yes. You’ll learn proven strategies to make your content AI-friendly and increase citations across answer engines.
Will I receive a certificate?
Yes. After completing the course, you’ll get a Certificate of Completion to showcase your AEO expertise.
How much time do I need daily?
Just 30–45 minutes per day to watch lessons, apply strategies, and practice AEO techniques.
Is AEO the future of search in 2025?
Yes. AI-powered answer engines are redefining search visibility, and AEO ensures your content stays discoverable and cited.
How do I enroll in the AEO course?
Click the “Enroll Now” button on this page, sign up for free, and start learning instantly. You’ll get lifetime access to all lessons, tools, and updates.

What our Learners have to say about the Course!

“Honestly, I joined this course out of curiosity. But halfway through, I realized AEO is not just a theory, it’s the future of search. Now, when friends ask how my blog suddenly started showing up in AI answers, I just smile and share what I have learn.”

Ritika Joshi

Content Creator

“When Google started showing AI Overviews, my website traffic dropped overnight. I panicked. This course was a lifesaver, it taught me how to adapt. Two months later, my brand isn’t just surviving, it’s appearing in ChatGPT and Perplexity answers. Total game-changer.”

Aditya Rao

Front-end Developer

“Didn’t even know ‘AEO’ was a thing before this. Now my blog literally shows up in ChatGPT answers. Bro, this course is a cheat code.”

Ravi Gupta

Blogger

“As someone managing a marketing team, I needed clarity on where search is heading. This course provided me with both the strategic vision and tactical methods necessary to prepare for AI-led discovery. It’s an essential upskill for anyone serious about digital growth.”