Who should join this course?

Marketers, SEO professionals, content creators, founders, and anyone wanting to boost brand visibility in AI-driven search results.

Is this GEO course free?

Yes. It’s a 100% free 7-day training with lessons, tools, templates, and a certificate of completion.

How is GEO different from SEO?

SEO focuses on Google rankings, while GEO focuses on AI citations in platforms like ChatGPT, Gemini, and Perplexity.

Do I need technical or SEO experience?

No. This course is beginner-friendly and requires no coding or advanced SEO knowledge.

Will I learn how to get cited in ChatGPT and Perplexity?

Yes. You’ll learn proven strategies to make your content AI-friendly and increase citations across generative engines.

Will I receive a certificate?

Yes! After completing each course, you’ll get a free certificate of completion to showcase your AI visibility expertise.

How much time do I need daily?

Just 30–45 minutes per day to watch lessons, apply strategies, and practice GEO techniques.

Is GEO the future of SEO in 2025?

Yes. AI-driven search is replacing traditional SEO rankings. GEO ensures your content stays visible and cited in AI-generated answers.

How do I enroll in the GEO course?

Click the “Enroll Now” button on this page, sign up for free, and start learning instantly. You’ll get lifetime access to all lessons, tools, and updates.

Generative Engine Optimization (GEO) Course

Master the skills to get your brand discovered in ChatGPT, Google AI Overview, Perplexity AI, and more.

Generative Engine Optimization (GEO) is the practice of making your content visible and cite-worthy in AI-generated answers, not just in traditional search results. In this intensive 7-day course, you’ll learn how to optimize for AI platforms, structure your content for citation, and future-proof your brand visibility in an era where users get answers from AI, not links.

4.5

Average Rating

7 Days

Course Duration

5000+

Learners

Enroll Now$249Free

What You Will Learn!

A complete pathway to GEO mastery covering expertise, training, certification, and career opportunities. I

Industry Expertise

Learn from seasoned professionals who shaped GEO, AEO, and LLM SEO practices for today’s leading global brands.

Comprehensive Curriculum

Explore every layer of GEO, from core foundations to advanced AI visibility strategies for ChatGPT, Perplexity, and Google AI.

Practical Training

Gain hands-on experience through live projects, detailed case studies, and guided exercises that prepare you for real-world success.

Industry Connections

Expand your network by engaging with peers, mentors, and top industry leaders driving the future of AI-powered marketing.

Recognized Certifications

Earn an accredited certification that validates your expertise and strengthens your authority in the digital marketplace.

Paid Internship Opportunity

Clear our interview round and secure a paid internship designed to provide genuine, career-advancing industry exposure.

GEO is not the future of digital marketing—it's the present. Those who master it now will have an insurmountable advantage over people who adopt a wait and watch approach.

Avinash Tripathi, Co-founder AI Monitor

Search Has Changed - FOREVER

In today’s digital landscape, users no longer rely solely on traditional search engines like Google to find information. Instead, platforms like ChatGPT, Google AI Overview, and Perplexity AI are becoming the first place people turn to for answers. These platforms don’t show a list of links. They generate direct responses. And that shift changes everything.

Why Traditional SEO Falls Short in 2025

AI Skips Traditional Signals

Clicks, rankings, tags, and links don’t guarantee visibility. AI needs structured, smart content.

Search Is Now Answer-First

ChatGPT, Perplexity, and Google AI give direct answers. SEO is no longer the main event.

Brands Risk Invisible Presence

Even top Google spots get skipped if content isn’t built for AI reuse and understanding.

GEO Solves the Visibility Gap

Generative Engine Optimization helps AI cite, summarize, and surface your brand content.

What is Generative Engine Optimization (GEO)

Generative Engine Optimization (GEO) is the practice of optimizing your content to appear in AI-generated responses—not just traditional search engine listings. As large language models (LLMs) like ChatGPT, Gemini, and Claude become primary gateways to information, GEO ensures your content is discoverable, quotable, and trusted by these systems. It’s not about chasing rankings; it’s about being the source AI chooses to cite when answering user queries.

GEO focuses on structuring information for chunk-level retrieval, embedding clarity and precision that machines can interpret, and signaling authoritativeness that AI models recognize. Whether you're a brand, publisher, or creator, mastering GEO means adapting your content for a future where visibility depends on how well you communicate with the algorithms that now speak to your audience.

7-Day Generative Engine Optimization Course Structure

Day 1: Introduction to GEO & Generative Engines

What will you Learn:

Why GEO matters in the era of zero-click AI search
Differences between traditional search engines and LLMs
The anatomy of AI-generated answers

By the End of Day 1, You’ll Be Able To:

Define GEO and its role in digital marketing
Articulate how generative engines like ChatGPT source content
Identify where your current SEO efforts fall short for AI visibility

Day 2: Types of Generative Engines

What will you Learn:

Overview of leading engines: ChatGPT, Gemini, Claude, Perplexity
How each engine differs in citation behavior and content sourcing
Growing role of APIs and retrieval-augmented generation (RAG)

By the End of Day 2, You’ll Be Able To:

Categorize top AI engines by type and capability
Evaluate where your brand appears (or doesn’t) in generative tools

Tools Introduced:

Poe by Quora
Perplexity Labs Search View

Day 3: SEO vs LLM SEO vs GEO

What will you Learn:

What traditional SEO still gets right
Why LLM-SEO is a bridge—not a destination
How GEO rewrites the rules for ranking in generative platforms

By the End of Day 3, You’ll Be Able To:

Differentiate between the three optimization models
Start auditing your content for LLM compatibility

Day 4: Practical GEO Techniques That Work

What will you Learn:

Fixing crawlability issues using structured data
Reddit as a citation amplifier for ChatGPT
How to format text for chunk-level retrieval

By the End of Day 4, You’ll Be Able To:

Restructure your pages for AI readability
Surface your content on relevant third-party sources

Tools Introduced:

Screaming Frog for AI-focused audits
Reddit + Perplexity thread tracking

Day 5: Creating Future-Proof Content

What will you Learn:

Using data and statistics to enhance content credibility
Evergreen content formats that AIs keep citing
Collaborating with journalists and media outlets for trust signals

By the End of Day 5, You’ll Be Able To:

Produce AI-trusted content with measurable shelf life
Integrate news relevance and journalistic tone into GEO content

Downloads:

GEO-Ready Content Checklist

Day 6: Strategies for Zero-Click Optimization

What will you Learn:

Writing quotable content with embedded statistics and quotes
Optimizing for autocomplete prompts and featured snippets
Using LLM feedback and fine-tuning signals

By the End of Day 6, You’ll Be Able To:

Increase your chances of being the quoted source
Optimize for prompts before they’re typed

Day 7: Crafting Your GEO Roadmap

What will you Learn:

How to build your GEO implementation plan
Evaluating visibility KPIs and AI brand monitoring
Final live Q&A and roadmap presentation

By the End of Day 7, You’ll Be Able To:

Launch a custom, measurable GEO strategy
Access your certificate of completion

Bonus:

GEO Audit Template & Reporting Tools

What You’ll Achieve by the End of This Free, 7-Day Intensive AEO Course

Become a Cited Source in AI Answers

Position your content as an authoritative reference that answer engines like Google AI Overviews, ChatGPT, and Perplexity prefer to cite.

Unlock Emerging AI Visibility Channels

Gain exposure in emerging platforms like Gemini, Claude, and Perplexity—before your competitors catch up.

Future-Proof Your Search Strategy

Adapt to the shift from search to answer engine discovery and stay competitive as SEO evolves into AEO.

Zero-Click and High-Intent Traffic

Reach users directly through AI-generated answers, even when they skip traditional search results.

Track and Improve Your AI Presence

Measure your brand’s visibility and citations across answer engines, and refine your strategy with data-driven AEO tools.

Build an AI-Friendly Brand Language

Craft messaging that resonates with both humans and machines—ensuring your brand is accurately represented across AI platforms.

Turn Learning into Leadership!

Our Generative Engine Certification isn’t just a badge; it’s recognition that you’re ready to shape how brands succeed in the AI-first search era.

Sample certificate for course completion

Meet Your Instructor: Avinash Tripathi

Avinash Tripathi

Founder | AI Search Strategist | 20+ Years in Data & Digital Marketing

HEY, I’m Avinash Tripathi, and I’ve spent over 20 years in data, marketing, and analytics, focusing on AI-powered search and digital strategy.

Here’s what got me fired up: I kept seeing brands misrepresented by AI engines like ChatGPT, including my own startup, which was interpreted in a really bad way. I know exactly how that feels, and it drove me to decode how these platforms actually work so brands, including mine, could finally be seen the way they deserve. That’s also why I went searching for a real solution, not just theories.

Over the years, I’ve helped global brands boost their AI visibility by 300%+ in just 60 days, especially on ChatGPT and Perplexity.

Real talk – I’m here to help you win.

This isn’t just another course, and I’m not here to play guru. I’ve built things from scratch, made mistakes, and turned setbacks into strategies, including teaching brands how to get AI to finally say the right things about them.

I created this space for people like you: curious, ambitious, maybe a little overwhelmed (been there) who want real answers and guidance without fluff.

Whether you’re starting fresh, pivoting, or feeling stuck, you’re not alone. We’ll tackle this together clear direction, actionable insights, and lots of support.

You bring the hunger. I’ll bring the roadmap. Let’s make AI work for your brand, not against it.

Teaching & Coaching Highlights

20+ Years of Experience
5+ Companies Founded
15+ Free Courses Launched
7,000+ Students Impacted
300%+ AI Visibility Gains (ChatGPT, Perplexity)

Global Media Coverage & Recognition:

Indian companies embrace global stage at South Summit 2023

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Virtual study rooms helped Indian students stay focused during the pandemic

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amto.ai selected for the prestigious Alchemist Accelerator, showcasing AI market leadership

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Indian students turned to virtual study rooms for resilience during COVID-19

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RECOMMENDED FOR

Who Should Attend This Generative Engine Optimization (GEO) Course?

This course is PERFECT for:

Content Strategists

Learn to create AI-optimized content that ranks where answers appear directly.

SEO Professionals

Master GEO techniques to dominate AI-driven search platforms like ChatGPT, Gemini, and Google AI Overviews.

Digital Marketers

Gain actionable skills to future-proof your marketing strategy for the AI search era.

Whether you manage content for a brand, run your own agency, or want to stay ahead of the curve, this course gives you proven, actionable strategies to ensure your content is seen, cited, and recommended by AI.

Frequently Asked Questions!

What is Generative Engine Optimization (GEO)?
GEO is the process of optimizing content to get cited in AI-generated answers on platforms like ChatGPT, Google AI Overviews, Perplexity, and Gemini.
Who should join this course?
Marketers, SEO professionals, content creators, founders, and anyone wanting to boost brand visibility in AI-driven search results.
Is this GEO course free?
Yes. It’s a 100% free 7-day training with lessons, tools, templates, and a certificate of completion.
How is GEO different from SEO?
SEO focuses on Google rankings, while GEO focuses on AI citations in platforms like ChatGPT, Gemini, and Perplexity.
Do I need technical or SEO experience?
No. This course is beginner-friendly and requires no coding or advanced SEO knowledge.
Will I learn how to get cited in ChatGPT and Perplexity?
Yes. You’ll learn proven strategies to make your content AI-friendly and increase citations across generative engines.
Will I receive a certificate?
Yes. After completing the course, you’ll get a Certificate of Completion to showcase your GEO expertise.
How much time do I need daily?
Just 30–45 minutes per day to watch lessons, apply strategies, and practice GEO techniques.
Is GEO the future of SEO in 2025?
Yes. AI-driven search is replacing traditional SEO rankings. GEO ensures your content stays visible and cited in AI-generated answers.
How do I enroll in the GEO course?
Click the “Enroll Now” button on this page, sign up for free, and start learning instantly. You’ll get lifetime access to all lessons, tools, and updates.

What our Learners have to say about the Course!

“Before this course, I had no idea how AI-driven search engines worked. The GEO framework gave me clarity and confidence. Within a month, I started ranking in AI answers and even landed a freelance client who found me through ChatGPT. Highly recommended!”

Rohit Sharma

SEO Specialist

“As a startup founder, I was struggling to understand how to get visibility in AI Overviews. The Generative Engine Optimization course broke it down step by step. Today, my brand is being picked up by ChatGPT and Perplexity game-changing for my business.”

Aishwarya Mehta

Chief Marketing Officer

“I’m new to digital marketing, but this course made complex concepts simple. The examples and hands-on tips helped me apply GEO right away. I even used it in my college project and impressed my professor!”

Priya Nair

MBA Student

“I’ve been in SEO for 6 years, but GEO opened my eyes to the future of search. The strategies taught here are practical and ahead of the curve. Now I can confidently say I’m future-proofing my career.”